Internet Marketing

What Email System Should I Be Using?

By : Joaquin Hernandez |August 17, 2017 |News, Small Business IT |Comments Off on What Email System Should I Be Using?

Top 10 Small Business IT Questions

#8 What Email System Should I Be Using?

As a small business, you have many email options. If you have a website, your website hosting provider most likely offers at least a few free email addresses. Start by investigating this option.

AOL, Outlook, Yahoo, and Gmail are just a few companies that offer free email services. These free services work well but usually have limited storage and features. Also, using a free service means you will have the standard email suffix (such as,, etc.) depending on the service you choose. If, like me, you prefer to use a suffix with your own company name you’ll need to use a paid service.

Most paid services are reasonably priced, ranging from $2.00 to $5.00 per user per month. Some of the more popular email service providers are Office 365 (Microsoft), Gmail (Google), Rackspace & Zoho. These are only a few of the many options available.


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Do We Need A Website?

By : Joaquin Hernandez |August 03, 2017 |Small Business IT |Comments Off on Do We Need A Website?

Top 10 Small Business IT Questions

#6 Do we need a website?

Yes. If you own a business, you need a website.

Most people use a company’s website to learn basic information about that company. If you don’t have a website you are portraying your company as very small or living behind the times. Neither one makes a good impression on today’s customers.

Most websites are informational, letting your potential customers know about you, your team, and your philosophy. Twenty years ago, people learned about your company by your business card and company brochure or tri-fold. Today, people expect to find this information on your company’s website.

Some companies make their websites interactive, allowing their customers to log in to access or receive information. Our CPA’s website is an example of an interactive website. After completing our tax returns, our CPA posts them as PDF documents on their website. Using a secured login, we can then access both business and personal tax returns throughout the year.

Your marketing plan should also incorporate your website, especially if you’re using social media like Google+, Twitter, Pinterest, Instagram, Facebook, LinkedIn, and/or others. All of these tools work together to write the story of you and your company for potential customers.

Make sure you have a website so it can tell your story!

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Using Social Media to find your customers.

How can Social Media help me find potential customers?

By : Array Systems, Inc. |December 15, 2014 |Small Business IT |Comments Off on How can Social Media help me find potential customers?

Top 10 Small Business IT Questions

#2 How can Social Media help me find potential customers?

Let’s look at Social Media in the context of Marketing. The focus of any good Marketing plan is to understand your customers – where are they located and how can you create a message that resonates with them. Let’s assume as a small business you don’t have the big budget that some of your competitors have. Your best strategy may be a focused rather than shotgun approach. And Social Media may be just what you need to do it!

There are several social media platforms used today, the most popular being Facebook, LinkedIn and Twitter, with Pinterest coming up fast. Each platform has a unique customer demographic. Here’s how I would categorize them. Over the past 5 years, Facebook has transitioned from a younger audience to an older audience with a focus mainly on social connections. LinkedIn has many professional contacts and is good for Business to Business connections. For a younger audience, Twitter is your best bet, attracting mostly those in the Millennial age group. Finally, Pinterest is used primarily by a female population of various ages. So, for example, if you’re selling your product or service to another business then your focus should be on LinkedIn. Always start by seeking out the best social media match to your customer base.

internet marketing via social mediaNow that you’ve focused on the platform, think next in terms of extending your messaging to reach a vast audience. This is the great advantage of social media over traditional networking. Through traditional networking you can make contact with 25+ people at an event. Through social media you can reach hundreds, thousands and sometime many, many more.

The messaging in social media is quite different than in traditional networking. Previously, your business card, 30-second commercial, and trifold were often the most common components to convey your message. With social media it’s all about content and how that content resonates with your customer. You’ve seen this when a YouTube video goes viral or your website receives 24,000 hits overnight. With this type of reach, you need to think differently. No longer is your goal to reach the 25 people you met at an event last week but instead, to reach the 24,000 people who saw the message you posted last night.

Want to learn how Social Media can help you find more customers?


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