Top 10 Small Business IT Questions
#6 Do we need a website?
Yes. If you own a business, you need a website.
Most people use a company’s website to learn basic information about that company. If you don’t have a website you are portraying your company as very small or living behind the times. Neither one makes a good impression on today’s customers.
Most websites are informational, letting your potential customers know about you, your team, and your philosophy. Twenty years ago, people learned about your company by your business card and company brochure or tri-fold. Today, people expect to find this information on your company’s website.
Some companies make their websites interactive, allowing their customers to log in to access or receive information. Our CPA’s website is an example of an interactive website. After completing our tax returns, our CPA posts them as PDF documents on their website. Using a secured login, we can then access both business and personal tax returns throughout the year.
Your marketing plan should also incorporate your website, especially if you’re using social media like Google+, Twitter, Pinterest, Instagram, Facebook, LinkedIn, and/or others. All of these tools work together to write the story of you and your company for potential customers.
Make sure you have a website so it can tell your story!