Monthly Archives December 2014

Using Social Media to find your customers.

How can Social Media help me find potential customers?

By : Array Systems, Inc. |December 15, 2014 |Small Business IT |Comments Off on How can Social Media help me find potential customers?

Top 10 Small Business IT Questions

#2 How can Social Media help me find potential customers?

Let’s look at Social Media in the context of Marketing. The focus of any good Marketing plan is to understand your customers – where are they located and how can you create a message that resonates with them. Let’s assume as a small business you don’t have the big budget that some of your competitors have. Your best strategy may be a focused rather than shotgun approach. And Social Media may be just what you need to do it!

There are several social media platforms used today, the most popular being Facebook, LinkedIn and Twitter, with Pinterest coming up fast. Each platform has a unique customer demographic. Here’s how I would categorize them. Over the past 5 years, Facebook has transitioned from a younger audience to an older audience with a focus mainly on social connections. LinkedIn has many professional contacts and is good for Business to Business connections. For a younger audience, Twitter is your best bet, attracting mostly those in the Millennial age group. Finally, Pinterest is used primarily by a female population of various ages. So, for example, if you’re selling your product or service to another business then your focus should be on LinkedIn. Always start by seeking out the best social media match to your customer base.

internet marketing via social mediaNow that you’ve focused on the platform, think next in terms of extending your messaging to reach a vast audience. This is the great advantage of social media over traditional networking. Through traditional networking you can make contact with 25+ people at an event. Through social media you can reach hundreds, thousands and sometime many, many more.

The messaging in social media is quite different than in traditional networking. Previously, your business card, 30-second commercial, and trifold were often the most common components to convey your message. With social media it’s all about content and how that content resonates with your customer. You’ve seen this when a YouTube video goes viral or your website receives 24,000 hits overnight. With this type of reach, you need to think differently. No longer is your goal to reach the 25 people you met at an event last week but instead, to reach the 24,000 people who saw the message you posted last night.

Want to learn how Social Media can help you find more customers?


Read More
What is the Cloud?

What is the Cloud?

By : Array Systems, Inc. |December 03, 2014 |Small Business IT |Comments Off on What is the Cloud?

Top 10 Small Business IT Questions

#1 What is the Cloud?

The name Cloud sounds mysterious and difficult to grasp. It really isn’t. In its simplest form anything outside of your physical location, i.e. your house or office, is the Cloud. The way most of us access things outside of our physical location is through the public information highway known as the Internet. The Cloud has become synonymous with the Internet.

If you travel back in time when the dinosaurs walked the earth (25+ years ago) before the Internet, everything was self-contained in your office. The software, hardware and data you needed to perform your daily duties were all located in one location – usually on a PC or server sitting under a desk. If you were connected to another office location, your company owned and managed the connection of these “self-contained” locations. Dinosaur in a cave using the InternetToday our world is ubiquitous because of the Internet. Not only are you connecting to other offices through the Internet but you are also accessing software and hardware through the Internet. You can even store your data on the Internet.

The Cloud, then, is all that stuff outside of your current physical location or, if you’re a dinosaur like me, outside of your cave!

Want to learn how migrating some of your IT services to the Cloud can help your business improve efficiency, accessibility, and flexibility?

Read More
Top 10 Small Business IT Questions

The Top 10 Most Common IT Questions Asked by Small Business Owners

By : Array Systems, Inc. |December 02, 2014 |Small Business IT |Comments Off on The Top 10 Most Common IT Questions Asked by Small Business Owners

Below are the top ten most common information technology questions we hear from small business owners.  Over the next couple weeks our President Sid Kato will be answering these questions here on Tech Talk with Array.  If you are a small business owner and you don’t see your question listed here, please let us know by submitting an article suggestion to the right –>

We’re here to help!

  1. What is the Cloud?

  2. How can Social Media help me find potential customers?

  3. I’m concerned about identity theft, how do I protect myself?

  4. How do I protect myself from hackers?

  5. What is the best way to protect against viruses?

  6. Do I need a website?

  7. What is the best method for backup of my data?

  8. What email system should I be using?

  9. I have some old equipment still in use, what is the typical lifecycle for this equipment?

  10. My Internet connection is slow should I change providers?

Read More

Hello world! Welcome to Tech Talk

By : Array Systems, Inc. |December 01, 2014 |News |0 Comment

Thank you for visiting the future home of “Tech Talk” with Array. Here you will be able to find helpful articles about common information technology challenges faced by small businesses. If you have an idea for an article or a question you’d like answered, please contact us today and submit your questions and suggestions in the right-hand column –>

Read More